This shocking study finds that women like manly men.
According to research conducted by the UK’s Coventry and Aberystwyth Universities, and published in the journal Feminist Media Studies, women prefer strong, muscular men to more feminine, low-testosterone “beta” males. Shocking, I know.
From the paper’s abstract:
We suggest that in TubeCrush, value is directed onto the bodies of particular men, creating a visual economy of post-feminist masculinity of whiteness, physical strength, and economic wealth. This celebration of masculine capital is achieved through humor and the knowing wink, but the outcome is a reaffirmation of urban hegemonic masculinity.
For context, TubeCrush is a British website dedicated to celebrating “guy candy” on the London Underground, or “the Tube” as it’s colloquially known. The site aggregates pictures of attractive men taking the Tube and lets its users rate them according to their attractiveness. The site also allows comments, which provide insight into its user’s (mostly women) sexual preferences.
The study finds that women prefer masculine men to their cosmopolitan, or metrosexual counterparts.
Via AOSL