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The goal of gaining public acceptance for eating insects instead of meat is now part of the Public Broadcasting Service (PBS) effort. The larger climate change objective is to “transition” the global food supply away from cows, pigs and chickens, and toward a more sustainable lifestyle of eating insects and bugs. Farmers in North American and Europe are facing massive regulatory changes as part of the Build Back Better or Green New Deal initiatives.
In the U.S. Joe Biden has pledged his entire administration effort toward the goal of reducing U.S. carbon emissions and protecting the planet. Part of that initiative includes the need to change the diet of Americans away from traditional farm proteins, and toward sustainable alternatives via bugs and/or insects like cockroaches, crickets and grasshoppers.
A comprehensive marketing, branding and image campaign is underway to change the public perception toward an acceptance of sustainable algae and bugs as food sources. Public Broadcasting (PBS) is part of that imitative.