I was thinking the same thing: this is at least the 6th time I’ve been told that this election is the most important every.
Give me a break.
Seven in 10 U.S. voters say the outcome of the presidential election matters more to them this year than it did in prior election years — in line with what Gallup recorded at this stage of the past three presidential campaigns. However, before 2004, voters were far less likely to believe presidential elections meant that much.
Across the 20 years Gallup has asked this question, including in the latest update — from an Oct. 25-26, 2016, poll — few voters say the election matters less than in the past, including just 3% this year. Instead, most of those who don’t think it matters more (29% this year) say it matters about the same.