Bottled Water Faces a Reckoning

Another about time!

  • Bottled water faces a reckoning: America’s most popular beverage is confronting a crisis, as consumers rail against disposable plastic and state and local governments implement bans. The world’s biggest water brands are rushing to find alternatives, amid anticipated sales declines. Evian — which says it will produce all of its bottles from recycled material by 2025 — has teamed up with Montreal-based Loop Industries, which claims it can break down plastic into its core ingredients without using heat or pressure, producing a clear bottle that looks new.
  • Right-Mind