From the NRA-Institute for Legislative Action:
The NRA announced today, at the Ronald Reagan Presidential Library, a new program to get guns into the hands of statistically under-armed Americans—from homosexuals to the elderly to besieged urban communities—and make self-defense, rather than gun control, the protection of choice for all Americans. Share the Safety is a “Buy One, Give One” program: for every gun sold at retail price through this revolutionary online portal, the NRA, with the generous support of Smith & Wesson, will donate a defensive firearm to someone who cannot afford one. Share the Safety will open its digital doors on July 4.