CNBC Op-ed: America’s colleges must get into the customer service game because they have failed to meet the needs of all students

This hits the mark in some places. The problem is that college is mostly irrelevant to anyone who is not part of the educational-industrial complex. 

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College enrollment in the U.S. has dropped by roughly 1 million students since 2020. And while the pandemic contributed to that decline, it didn’t cause it. Enrollment has been falling for nearly a decade. These numbers should be a wake-up call for my fellow college administrators — and everyone who cares about social progress and a robust economy. A college education still provides immense value to individuals and society. However, the students investing in those degrees today no longer perceive that value, in large part because institutions of higher education have done a poor job of adapting to the evolving needs of students.